Our medical marketing strategy is simple and is based on psychological principles of interrupting. engaging, educating and providing a low risk offer to potential patient. In this way we give them all the evidence that builds a case for them to choose your medical/health business over all others regardless of price.
At the center of our strategy is our complete inbound medical marketing program and automation. We combine medical search, search engine marketing (PPC), social networking, quality content creation, lead generation/nurturing and automated patient relationship management (email marketing, appointment reminders, follow ups) specifically geared towards crafting and implementing strategies that activate audiences and get you new business.
SEO (Search Engine Optimization) for medical/health businesses is the most effective way to attract potential patients online. SEO is a process that makes your website more easily found by patients searching through search engines. Our strategy also includes pay per click advertising to augment SEO To reach this goal we provide our clients with the following services:
- Complete Market Research & Audience Profiling Reports
We deliver comprehensive market research reports with highly actionable insights. With the collected data we help you develop a well-structured site and define a winning content strategy.
- Technical SEO & Site Architecture Reports
We research the technical barriers you are facing and improve your page layouts to fix the problems and achieve good organic SEO performance. We dive deep into the issues, making sure the development team has a clear project plan.
- Content Strategy
We identify your potential patients needs and respond to them in your on-site medical content strategy to attract inquiries, sales, views, likes and links.
- Monthly Outreach & Link Building
Our monthly services help you rank high and grow your traffic by targeting your audience through savvy marketing. Our high quality outreach and content development earns your site links and develops your rankings over time in a safe and scalable way.
- Monthly Tracking, Automation and SERP Reports
All of our services would not be worth a nickel if it were not track-able and report-able. We give you a complete tracking reporting including all forms, calls and call recordings (using our patented funnel system software). Our social media automation and content placement is also a very easy way for your organization to assist in the content strategy, updated monthly. Finally our reporting would not be complete without a monthly report of your keywords search engine ranking and placement.
Additionally we also provide web development (responsive WordPress websites and more), graphic design, automated social media needs, medical video production and application development (including mobile). For more information our contact form and a representative will get in touch with you within one business day.
Medical marketing using patient education
Medispa and Yoga Sanctuary, Sarasota, FL
Meet Marguerite Barnett M.D., F.A.C.S, P.A. and the staff of the Mandala Medispa. A unique facility with Spa Services, Plastic Surgery, Hypnosis and Acupuncture. We Created website's, DVD's and a Patient Education Video Center. Click the image to the left to see their videos.
The Center for Integration in Cosmetic Surgery and Rejuvenation Medicine, Sararota, FL
We created many patient education videos, DVD givaways, Video loops, designed several multimedia websites (including the creation of a complex webring of connected websites), provided search engine optimization and email marketing. Click the image to the left to visit their website.
Dr. Natalie Baily, Tampa, Florida
We created a specialty giveaway video, effective spinal adjustments to showcase Dr. Bailey's skill and use of the Pro Adjuster computerized system. Click the image to the left to view Dr. Bailey's video now.
Family Medical Care of Riverview, Riverview, FL
We created a series of customized patient education videos to make Family Medical Care stand out as leaders in the field of family medicine. These included a multi-media website, email marketing, search engine optimization, medical reputation management, DVD video giveaways a web videos. Click on the image to the left to vist their website now.
Comprehensive Home Health Care, Florida
We created a series of DVD video givaways and marketing videos for their 56 account representatives to use to increase referrals from Doctors. Additionally, we created a series of web videos for the public as well. Click on the link on the left to see their videos now.
The LoCicero Medical Group, Internal Medicine, Tampa, FL
We worked with Dr Karon LoCicero and her Practice Manager Nick Galantino to create a series of waiting room videos that explain everything about the practice, and DVD give away - the Five Keys to Healthy Living, which explain the Doctor's philosophies and reason for the services offered at their practice. To see their on line Patient Education Video Center Click here.
Lunasol Institute, Tampa, FL
We created a medical website and provide inbound medical marketing for this Integrative Functional Medical practice. Click on the link to the left to see this website now.
Dr. Jorge Leal, Tampa, FL
We worked with Dr Leal to create a series of waiting room videos, DVD video giveaways, and a multi-media website to explain everything about their pain medicine practice. To see their on line Patient Education Video Center Click here.
Pain Management Solutions, Tampa, FL
We worked with Dr John Morgan to create a series of waiting room videos that explain everything about their pain management practice, and a Patient Education DVD give away - the Truth about Pain Management, which explain their philosophies and reason for the servics offered at their practice. To see their on line Patient Education Video Center Click here.
Joseph Aguiar, Plastic Surgeon, Tampa, FL
Meet Dr. Joeseph Aguiar, and his patients as he explains his philosophy, expertise and procedures.We created DVD's, Waiting Room Video and an online Patient Education Video Center. Click on the image to the left to see their videos now.
Habana Surgical Center, Tampa FL
Meet Joshua A. Halpern, M.D., Board Certified Plastic Surgeon, go on a facility tour and follow an actual Plastic Surgery patients story through her facial rejuvenation process. We produced a DVD and a Patient Education, Online media, Video Center. Click on the image to the left to see their videos now.
Center for Surgical Excellence
We provided patient education through web site support, on line video support and on line marketing support as well as a total redesign and implementation of a complete new video driven medical web site driven entirely by video. Click here to enter his site
Allure Plastic Surgery New York & New Jersey
Active MD created a complete inbound medical marketing program for Allure including creating 40 procedure & testimonial videos, video SEO, creating a multimedia website, writing content, releasing articles and press releases, running a link building campaign, email marketing campaign and more. Click the image to the left to visit their website.
Reflections Center for Skin & Body New Jersey
Active MD created a series of procedure & testimonial videos and DVD giveaways for this aesthetic practice in North New Jersey. Click the image to the left to visit their website.
The Bonati Institute, Hudson, FL
Learn about the Bonati Procedures and the Bonati Institute. Produced in both English and Spanish. We created a series of Television commercials, a DVD offer and web video assets, all customized video for the Bonati Institute by ActiveMD Patient Education. Click on the image to the left to see their videos now.
North American Spine, Tampa, FL
Active MD created a series of Bi-lingual Television commercials, a Medical Marketing DVD giveaway package, a series of web videos and the "Avoiding Open Back Surgery" (English & Spanish) educational procedure video. Click on the image to the left to see their videos now.
Guggino Family Eye Center, Tampa, FL
Meet Dr. Jack Guggino, and some of his patients as they explain Adult Strabismus. The customized patient education DVD giveaway is part of our Candid Answers series. We created the Candid Answers about Adult Strabismus DVD's, and an online version as well.
Buckley Vision Institute, Boulder CO
Meet Dr. Britt Buckley, Dr. Matthew Chang, Dr. Jack Zamora and Dr. Joe Miles as they tour the facility and explain their expertise. We created DVD's, and our ActiveMD Patient Education Medical Video Center.
Eye Center of Central Georgia, Macon, GA
Active MD produced the Lasik Experience marketing DVD, and associated web video content, which included patient testimonials facility tours, meet the doctors and a what to expect video. Click on the image to the left to see their video now.
Client testimonial Medical Marketing
Our Medical Marketing Analysis was designed to rate your marketing strengths, weaknesses, opportunities and threats: including marketing foundations, lead and conversion forecast potential, and developing marketing/advertising expectations. Based on our experience in traditional and digital marketing and advertising over 14 years and hundreds of medical/health businesses and brands, we created a 100 point marketing analysis using a proprietary algorithm that creates a objective view of the overall marketing and advertising of your medical business. The report, based on our intelligence, will recommend areas to build on and areas to change to improve your medical marketing performance.
The Marketing Analysis is based on the principle that every medical/health business and brand needs to look at its strengths, opportunities, and weaknesses as it pertains to medical marketing and a realistic forecast (and goals) for increasing patient inquiries and conversions.
Our analysis quickly adds a value to over 100 marketing/advertising factors in nine areas. The entire medical marketing analysis takes about twenty minutes to complete. The ratings are combined with thirty personal fields (e.g. annual revenue, revenue goals, marketing budget, employee size, sales cycle length) to provide new information, directions, and assist in reinventing your medical/health business. Interested in our free medical marketing analysis (valued at $1995)? use this convenient form to set up a consultation today.